Hospitality Marketing Trends For 2018

Restaurants are a delicate business; they depend on their new customers and clients every day. This 2018, like everything, the restaurant marketing and, the restaurant promotion are changing, and so, you need to be aware of what is new in the market, how to start using every new trend, and how to properly use hospitality marketing.

To use your restaurant marketing correctly and to make your restaurant promotion worth your money and time, this is what you need to focus on.

• Social media marketing has the power: Your business needs to be everywhere, because, everyone is a potential client. First of all, you need to focus on the sensorial appeal. People are seduced by shapes, colours, and everything they find attractive, so, more images and fewer words, that is part of the gastronomy trends.

• Invest time on Instagram: as it’s known, Instagram is a platform to post pictures, so, once you create an account for your business, you need to post at least two photos at a day, and it is essential to use trending hashtags. Something that everyone is doing is hiring a photographer, because, the pictures of the food that you offer need to be spectacular, that is fundamental to the gastronomy trends.

• Create your own APP: This is a big step in the world of restaurant marketing. Many places are creating their own apps, and that is how the hospitality marketing works, this way the clients will feel closer to your business and more familiar with something as important as their food.

• Share your clients' content: Nowadays, when people go to a restaurant, they take photos of their food or enjoying and having a good time at your business. They will usually tag your business account, or use the hashtag of the restaurant in the gastronomy trends. That is a trend that pops out and will allow you to repost their content on your own web or page.

• Spotlight your employees: This action humanizes the experience for your customers. Also, it will make your employees happy to be working with you. For example, after choosing your "Employee of the Month", share a favourable photograph of that employee on your social media, and with that employee's permission, you might share more details like their favourite dish from your restaurant's menu. That will bring more people to ask for that same meal.

• Put a “Review section”: the most crucial part of this is that you respond to every review even if it’s bad. This way, your customers will know that you care about them and that their opinions are significant to you.

• Share your goals: It is understood that one of the most important things is the hospitality marketing of your restaurant, so, you need to reach your customer´s hearts, and, sharing the goals of your business is vital. Let them know what you want to achieve and how can they help you to do it.

This 2018 will bring a lot of trends in the gastronomy world, the future is now.